The 7 E’s of Email Marketing

Those who frequent this blog know that email marketing is one of my favorite subjects to write about. Heck, I’ve published a book and taught a course on the subject. And today I was inspired to give some short, simple email marketing tips.

For your benefit, here are the 7 E’s of Email Marketing:

  1. Engaging. The subject line needs to grab my attention. It needs to stand out in a crowded inbox and force me to open the email.

  2. Economical. The more I think about it, and the more emails that I see, the more I think shorter is better. No one has time to read and read. I get emails that are intriguing but so long that I ignore them. Keep it short and get someone to click through if they’re interested.

  3. Educational. Make sure there is a reason for people to read it. Inform them about something they didn’t know about before your email.

  4. Enticing. The offer needs to be worth taking advantage of. You need a call to action that’s so enticing that people who open the email can’t possibly miss it.

  5. Elegant. Design is an important part of email that I don’t get into that often. An email should be as easy to look at as it is to read. A simple design can do wonders for your click-thru rate.

  6. Edited. Boring, I know, but proofreading and spellchecking is as important in email as it is in any other piece of marketing you send out. Too many people think that email is an informal channel, and because of that, it doesn’t matter if there are mistakes. WRONG!

  7. Easy. Make it easy for someone to take the next step…or they won’t.