The average consumer in the US gets seven promotional emails per day. I learned that in my research of email marketing for the class that I taught a few weeks back in New York City.
What does that tell me? It says that companies have identified that email marketing works. It tells me that most consumers see value in subscribing to promotional lists. And it tells me that email as a medium, is not going away any time soon.
But are you the average US consumer? That’s what I want to know. Let me know how many promotional emails your receive in an average day.