Welcome to another edition of Zach Heller marketing reviews. This latest review is of an email I got from Adorama Pix (which I should mention did a great job on a Christmas present I ordered).
Check it out below:
The subject line is strong, it’s short and to the point. The graphic and headline, playing off of Valentine’s Day, are eye-catching and attention-demanding. Overall, the email is very well done.
But the real reason I wanted to review it here is that one thing stood out to me. And that was the readily available contact information at the top right corner. I didn’t have to search for it, or scroll for it. In fact, I wasn’t even looking for it, and I still saw it.
With your emails, just like anywhere else you run ads or display information, make sure to always include your contact information in an easy-to-find way. It may seem obvious, and it may piss off the designers, but it’s the simplest thing you can do to increase response.
Grade = B+