An Open Letter to Mark Zuckerberg

We’ve read over and over again about the Facebook IPO, all that it means for the largest social networking community, and the impact that it’s going to have on technology stocks, and the larger economy. I don’t need to rehash any of that here.

What I do need to do, however, is throw my hat in the ring when it comes to the search for the next great revenue opportunity.

What I saw when I looked at the details of Facebook’s financials is that they’ve yet to monetize their mobile traffic. And though the revenue streams for the desktop version of the site are strong, the mobile revenue is lagging way behind, even while mobile traffic continues to go up as a percentage of total visitors.

Here’s where I come in. I will help take the same philosophy that has made Facebook advertising so successful in the desktop version of the site, and apply it to the mobile web.

We don’t need to crowd a user’s screen with ads all the time, and we don’t need to show every ad to every user. We can target based on location data, web history, phone history, and purchasing behavior. We can let users opt-in to local advertising, see where their friends are shopping, and find deals, all without leaving Facebook.

So Mark, if you’ll have me, I’m ready to get started.


Zach Heller