Read the first marketing a president.
Marketing a candidate is one thing. A lot of money is spent. A combination of national, local, and grassroots efforts are put in place. And the key to winning lies in making about 51% of the population choose you over one other competitor.
But marketing a president is something entirely different.
Before I go on let me tell you that I wrote this post last week, and even though the election results are most likely in by the time you’re reading this, I have no idea who will win as I write this. But that doesn’t matter, because whoever won the election yesterday has one of the most difficult tasks in presidential history: appealing to the half of the country who didn’t vote for him (and may despise him).
So how can you accomplish that?
First, don’t forget what got you there. You won the election because people believe in you, so don’t start changing your mind on key issues.
Second, appeal to the elected officials on the other side. Work with them on key programs that you can agree on. If you’re on good terms with “the other side’s” elected politicians, you’ll be on better terms with the people that voted for them.
Finally, be humble, be gracious, and listen. Accept the role as president without putting others down. Stand tall, but be understanding to the fact that many of the citizens in your own country may not agree with you.