Marketing automation is a buzz word these days. But what does it mean?
It means making things work without you. It means software that completes repetitive tasks to help relieve your time. It means marketing that goes on, even when you’re not there.
On Monday I wrote a post about automating your email marketing. And in the wake of Hurricane Sandy, the idea of marketing automation becomes ever more important. What happens if you can’t make it into work for an extended period of time? Will your marketing go on without you?
Automating as many things as possible is a worthwhile exercise for a marketer or marketing department. The more that can happen without human action the better prepared you’ll be for unplanned events.
However, this does not come without its own words of caution. Last week I wrote a post about the dangers of marketing during a natural disaster. Even when things are automated, it’s important you know what they say, and you have the ability to turn off certain emails, posts, or ads if need be. Don’t tell people about a deadline if it happens to fall on a day that makes it impossible for people to take advantage.
Many young marketers or small business owners are afraid of the powers of automation. Many think that when things are happening outside of their control, there are more opportunities for things to go wrong. This is a fear that may be difficult to get over. But the beauty in automation is that it frees you up to do all of the other tasks you need to do to keep your business running.
Stop worrying about your marketing and start putting what you can on cruise control!