Little Things 16 – Automate Your Emails

Welcome to this week’s edition of “Little Things”, a weekly blog series covering the small changes that you can make to improve marketing performance.

Last week’s topic was attend a marketing conference.

This week’s tip:

Automate Your Emails

Email marketing is common practice. Hopefully by now you are using it in some way shape or form. If not, this post is still for you, so get started.

Many companies that are new to email marketing take the approach that they’ll compile a list of people and send them an email every time they have a sale or a special promotion of some sort. And that’s a great start. But if that’s all you are doing then you are missing out on some of the most successful forms of email marketing that exist. I’m talking about automated email programs.

Most email marketing services will allow you to set up a series of emails that will go out to people who have taken some sort of action. Setting up a series of emails that go out automatically once a week or month is a good way to save yourself some time and stay in front of likely customers.

Here are a few actions that might trigger automated emails:

  1. Subscription to a newsletter list
  2. Registered an account on your site
  3. Requested information on a given product or service
  4. Made a purchase
  5. Contacted customer support

The people who are making the choice to interact with your company are those that are most likely to become a customer. Automating your emails to this group ensures that you stay on top of your marketing, without even lifting a finger.