Welcome to this week’s edition of “Little Things”, a weekly blog series covering the small changes that you can make to improve marketing performance.
Last week’s topic was answer customer’s questions.
This week’s tip:
Start a Blog
I want to start the explanation of this tip by saying that I expect there will be a few common concerns from people who hear this piece of advice. The first is that they don’t have time to start a blog, and the second is that there is nothing to blog about related to their line of work or industry.
Let’s tackle those one at a time.
“I don’t have time”
This is a valid concern. Blogging takes time. Successful blogging takes even more time. But, building a blog can be a more productive use of your time for the reasons we will mention below. And the most amount of time and energy is in the initial setup. Once you’re blogging, it may only take a few minutes a day to continue blogging. If you can’t spare that much time, you can hire an intern (free of charge) who can run your entire blog for you.
“There is nothing to blog about” or “A blog does not fit with my business”
BS! You can blog about anything. I’ve seen blogs about broccoli. You can surely blog about taxes, or servers, or technology, or meetings, or consulting, or whatever.
Now onto the why. A blog helps you in a number of ways. Here are a few:
- A blog will give you fresh content, and search engines like fresh content
- A blog allows you to link back to other pages on your blog, helping your SEO
- A blog allows you to write about a wide variety of topics related to your industry, helping your site show up for more detailed searches
- A blog can help you gain followers you would otherwise have missed out on
- A blog helps you break into social media
- A blog makes you look more relevant
- A blog allows for comments, feedback, and other kind of interaction with consumers
So get out there and start blogging today.