“I” of the Consumer Week in Review

This past week I saw my first holiday commercial of the season. It was a pre-November holiday savings announcement. At this moment the company that ran the ad escapes me, but I know it was a large national retail store (not Walmart, maybe Target). I know it gets earlier and earlier each year. But it still gets me. Marketers are in such a rush to bring you their messaging FIRST, that sometimes they ignore everything else. Are people really planning their holiday shopping already?

If you saw one too many commercials last week, you may have missed out on these posts:

  1. Little Things 13 – Answer Questions
  2. Duh! Marketing: Obvious but Often Ignored
  3. How to Connect with People
  4. New Google AdWords Ad Copy Rule

Happy Sunday!

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