Have you seen the new Facebook commercial? By now it’s made its way around the web, but in case you missed it, here it is:
It’s bad. By all accounts, it’s a mess of a commercial. It’s their first try, and it didn’t go so well. I hope someone was fired over it.
But it brought up an idea that I think has potential. I have not researched it too deeply, so I apologize if someone else is already doing it.
What about a Peer Review Network for ad campaigns?
How it could work:
Companies and ad agencies could post ideas, designs, test spots, or full ads on the site. The campaign could be set to private, invite only, or public. There you could invite people to give feedback, like or dislike, and offer ideas. It’s something of a crowdsourcing site for advertisers, and something of an advertising test network.
I think it would give those advertisers that are willing to test it out some good insight into what ideas catch on, and which ones should go back to the drawing board. That way they can avoid an absolute flop, like the one Facebook experienced this month.