…it’s not as big as it used to be.
In the good old days of mass marketing, it was very clear to everyone who was a consumer and who was a seller. The sellers marketed their products to the consumers, the consumers bought the products, and everyone was happy.
Than the internet had to come along and screw everything up. It made the world a smaller place. It opened up new markets of consumers for new kinds of products and services. But it also put much of the power that sellers and marketers had into the hands of the masses.
Mass marketing has taken on new meaning. The masses now have the ability to market themselves and their services online. The barriers to entry to begin selling something online are minimal.
Consumers are sellers, and sellers are consumers.
Sites like eBay and Etsy have opened up large markets for anyone to sell their own products. PayPal and Google Checkout have made it easy for anyone to take payments for services. We’re all buying and selling from each other.
So the question is, are you a consumer or a seller? And if the answer is that you’re a consumer, why aren’t you both?