As if by some form of blog magic, I’ve landed here with an opportunity to share all of my knowledge about marketing with you. As the Director of Marketing for the New York Institute of Photography, I’ve seen it all. I’ve seen photographers who have amazing websites and some who have less than stellar websites. I’ve even seen some with no website at all.
In today’s world, whatever your experience level, some sort of online presence is essential to success. That rule holds true for business ventures of any kind. And photographers looking to make money with their photography should learn to treat themselves as a brand, or business. Sure you’re an artist, but if you want to make a living, you’re also a businessperson.
I’ve been invited to share some of the tips and tricks I’ve picked up along with way with you, and will continue to do so until we’re all millionaires (I wish).
Lesson 1 is simple: Think of yourself as a brand.
Marketing has a tendency to take on an ugly connotation with some people, conjuring up images of sneaky advertising or annoying salesman. But what marketing is, for our sake, is the simple act of building a brand, promoting your work, and attracting the attention of potential customers.
Any good business starts with a plan, or strategy. What is the name of your business? Is it your name? Your studios name? Whatever it is, that’s where you start. That is your brand. And in future editions of this Photo Marketing 101 blog series, we will explore how to build around that brand, and expand the reach of your brand to attract attention.
Homework: Your assignment, should you choose to accept, is to brand yourself. Name your photography business. And share that name with us in the comments below.