For those of you who don’t know by now, I am firmly on the opposition side of the QR Code debate.
I’ve yet to see any clear strategy (in a marketing sense) that employs QR codes effectively. And furthermore, I’ve never once seen anyone use their phone to scan a code on an advertisement or promotional piece of some kind. Honestly, not once.
That got me thinking, how many times does the average QR code get scanned? We see them everywhere, but never see them getting any use.
And do I ask you, the reader, when is the last time you saw someone scan a QR code?