Direct marketing can mean a lot of different things these days. In the classical sense, it’s promotion mailings. It’s physical, you can hold this in your hand, marketing that you send out to people in order to boost sales, awareness, and loyalty.
This field of marketing has its successes and failures, like everything else. And in a world where the Postal Service is going under, and consumers are more aware than ever before when they are being marketed to, you would think that the direct mail business was dying. But the truth is, this form of marketing still works for many companies. And you can rest assured that those companies will continue to fight to get in your mailbox until it’s no longer physically possible.
For those of you, like me, who do some form of direct marketing, here is something you may find interesting. Our friends over at Dirty Marketing Secrets have an ongoing video series wherein they dissect direct mail pieces and show the pros and cons of each piece.
Enjoy their latest video here: