I’ve been hearing a lot lately about the increased use of SMS, or text messaging, as a part of the general push to mobile marketing. Some companies now offer customers the opportunity to receive text updates with news and promotions from their store. In addition, other companies are selling the ability to send out mass text messages instead of telemarketing calls to get new leads for your business.
As a marketer, I am intrigued. But as a consumer with a cell phone, I’m also concerned. But before I pass judgment on the movement, I would like to find out what you all think. Please take a second to answer with your opinion below. And assume for the sake of this exercise you want the updates you are getting from this company.